Marketing and Management Maruti Suzuki

Question: Discuss about the Marketing and Management for Maruti Suzuki. Answer: Introduction: Motor vehicles have enhanced independence and mobility for individuals and families in Australia. Australian Market is one of the largest markets for passenger car. The car market is worth over $160 billion dollars in terms of annual turnover. Having employee base of over 400,000, the automotive industry boosts of its domestic manufacturing facilities which contributes to the economy of the country at large. Automobile industry has undergone a lot of changes with the advancement in technology and the desire for comfort. The impact of this is that the companies have to work very hard to meet the preferences of the customers. The industry is highly competitive and such competition will probably intensify as new entrants flood the market as well as worldwide consolidation and globalization. The industry takes the lead in innovation given that it invests much on research and development. MARUTI SUZUKI is a subsidiary of Suzuki Motor Corporation and the latter a greater stake in the compa ny. MARUTI SUZUKI was the first company to undertake mass production and selling of cars in Australia. It is recognized for bringing revolutionary changes in the Australian automobile industry. It has its headquarters in New Delhi and is current among the market leaders in the larger Asian region. Generally, automobile industry is a fast-paced in terms of growth. This is attributed to market saturation and high market penetration level. Suzuki and other companies compete for a market whose growth is very fast. As a result, every firm is working hard to gain bigger market share. The industry has experienced an oscillatory growth due to shifts in the economic conditions across the globe as well as the effects of globalization. Prior to 2008 recession, automobile industry has a steady record of growth. However, the recession which increased the level of unemployment also affected the amount that consumers would spend on normal goods including cars. Looked at in general terms, the overall sales of passenger cars have remained steady throughout 2016 (). The seasonal fluctuations are leveled off by global variance in purchase. MARUTI SUZUKI has put strategies in place to ensure that the organization maintains as steady growth despite the changes in the industry. Profitability Markets profitability helps companies to evaluate the suitability of a market for targeting and positioning. Apart from being a saturated and challenging industry, automobile industry is affected by many other factors including competition, pricing, and lifestyle. These factors adversely affect the sales prospects in the industry which ultimately impacts on the profitability of the industry. Currently, most major manufacturers getting out of Australia with Toyota and Holden scheduled to close down by 2017. This makes the Australian market not viable for mass production of cars from scratch. MARUTI Suzuki has the greatest share. 2012 Data on overseas production showed that the company has received a total of 1,834,000 units, which was 102.9% compared earlier years. Global production also experienced a great increase. The total domestic sales for surged by 10% to a volume of 5,210,000 units. Furthermore, the Australian government offered subsidies for acquisition of environmentally-friendly models for the first half of 2012 fiscal year. These subsidies stimulated demand to a level that the sales volume went beyond five million units. The company exports more than 50,000 cars annually and commands a larger domestic market of over 730,000 cars annually. Close to half of the cars sold in Australia are Maruti cars. Macro Environment Macro environment refers to the external factors that have both direct and indirect influence on the operation of the entire business in the country or within an industry. Being that MARUTI SUZUKI operates in a highly competitive industry market, it has to keep guard against losing it market share. However, the company prides in its large scope of operation. The company is also affected by other external forces that determine its success in the market this include political, economic, social, technological, environmental, legal factors. For further analysis of the above factors and how each affects MARUTI SUZUKI refer to appendix 1. Nature of Competition in the Industry Automobile industry is one of the industries in Australia with intense competition since it has mature market. However, Suzuki and Toyota are main leaders taking the major share of the market. The major competitors have creating a cutthroat environment which makes it hard for new entrants to gain substantial share. The industry is characterized by efficient production, high product quality, and reasonable pricing which requires extensive resources and this keeps away potential entrants that can add into the competition strength (Gulati, Nohria, Zaheer, 2000). Competition from both local and foreign brands has been a threat to Suzuki since a portion of its markets share is flipping away. Being one of the leaders in the industry, Suzuki boosts of readily available distribution channels. Their brand dominates the shelves of major distribution stores within the country. One of the competitive strategy that Suzuki has been using since time immemorial is product differentiation (Maruti Suzuki Limited, 2008). Driven by the desire to capture the spirit of individualism, Suzuki has come up with products with unique styles for different people. Strengths MARUTI SUZUKI TOYOTA Strengths Market Leader in passenger vehicle segment Strong and efficient distribution channels/ networks Focus on developing new vehicles to tap more buyers Greater market share (commands 45% of the passenger vehicle) Large network of dealers and after sales services in the entire country. Strong Brand Value and Loyal Customer Base. Good product lines with good fuel efficiency Pioneers in sales of secondhand vehicles Enhanced revenue from after sale services Strengths Distinctive competency focusing of consumer loyalty. Combination of technology and fitness in the products Products in both mid- and premium range Extensive reach through departmental stores, specialty retailers, company-owned stores, and licensees. Weaknesses Younger generation developing greater affinity for foreign brands such as Nissan and Volkswagen Less exploration in the SUV segment as compared to its competitors. Disharmony between the companys labor union and the management. Low interior quality inside the vehicles. Wavering profitability. It concentrates on youths and young adults only while ignoring other population Lack of store serving females Overdependence on sportswear sales. Weaknesses Poor marketing Low level of differentiation Less exploration in the mini and mid range vehicles. Wavering profitability in the industry Suzuki faces stiff competition from Toyota, Ford, and Honda. However, Suzuki has a competitive advantage based on its focus on product differentiation (Maruti Suzuki Limited, 2008). Secondly, the company has shifted into embrace the sense of individualism by releasing products with individual style. They also work on embracing fashion together with development of new products. According to Porters model, there are three main variables that can assist a company to outperform their competitors in the market (Trefis Team, 2013; KINETICS, 2015). They include focus, overall cost leadership, and differentiation. For example, if all the products available in the market are the same then the company that offers lower costs would have a competitive advantage. Porters further states that product differentiation is vital when products are similar in the market (Trefis Team, 2013; Bonoma, 1985). Automobile industry is a free market characterized by differentiated oligopoly behavior. There are lo cal and international manufacturers offering cars of different types, design, and capacity. For example, Mercedes, Audi and BMW offer high class cars with unique characteristics in every model. Hyundai, Nisan, and Maruti offer middle class cars which have different positioning. The products are differentiated through technology, styling, pricing, design, and after sale services. Even though competitors exist in the market, each of them has a unique differentiation strategy (Bonoma, 1985; Dunning, 1996). The vehicles are slightly different hence there is need for continuous development of new products. This is what has continually given Suzuki an advantage over its competitors. Suzuki has worked to introduce new products that consumers cannot overlook and this adds into its brand strength. As a result, Suzuki has managed to maintain its leading position in the international industry environment (Maruti, 2011). Major Market Segments for Suzuki MARUTI SUZUKI provides cars across varied segments. It provides 15 brands with over 150 variants (Arasu, 2013). The company expanded its manufacturing capacity in 2013 up to a level of 17.5 million (Maruti Suzuki Limited, 2013). The main market segment for Suzuki include Mini, Compact, Midrange, executive, premium, and luxury. MARUTI SUZUKI has employed the STP approach in segmentation. After segmenting, a segment (s) is chosen for targeting and products are positioned in a manner to resonate with the target market (MARUTI SUZUKI Inc. 2010). Maruti Suzuki provides cars for the new generation and the changeable lifestyle. They are constantly employing new technologies and apply them to products. Maruti Suzuki has a strategy of catering for all segments by offering products at all price points. The company offers affordable cars in all the segments (luxury, family, and sporting) (Maruti Suzuki Limited, 2013) Demographic Segments MARUTI SUZUKI uses demographic segmentation to reach out to consumers of different age groups, gender, generation, occupation, and life-cycle stage. Primarily, MARUTI SUZUKI often targets all people through increased quality, production and other customer centric ventures. The company serves both male and female equally. Recently, MARUTI SUZUKI has launched into products along lines of young professionals. MARUTI SUZUKI does not use race, ethnicity, social class, or religion. However, it uses variables such as income and education given the high price of its products (Maruti Suzuki Limited, 2013). Geographically, MARUTI SUZUKI has the highest market is India, Australia, and then Western Europe followed by China. In these regions, the company focuses on urban areas where population densities are high. The company is working very hard to ensure their cars fits the needs of the Australian market (Maruti Suzuki Limited, 2008). In behavioral segment, MARUTI SUZUKI is often concerned more on how the products make the consumers to feel (Kotler, Armstrong, 2013). In other words, the athletic sportswear should make athletes enjoy being athletes. MARUTI SUZUKI uses this type of segmentation to gain customer loyalty which guarantees the company an increase in sales and expansion of the market share. For instance, the implementation of game theory often makes customers to disregard rational thinking while making decisions and follow their feelings (Kotler, Armstrong, 2013). Customer loyalty is vital for companies that operate in competitive industries like that of MARUTI SUZUKI and other companies. The company can only excel when they provide the consumers with choice quality and innovation (Arusa, 2013). MARUTI SUZUKI also targets people with specific lifestyle and personalities, particularly people who have great interest in sports. The marketing strategy adopted by MARUTI SUZUKI is intended to create a feeling that goes beyond the product. Sports have a way of influencing personalities and lifestyle. Ideally, most of MARUTI SUZUKIs product targets various individuals depending on regions and continents. The primary target of MARUTI SUZUKI products is personalities that desire comfort in their transport (Maruti). Level of Involvement of Primary Segment in Decision Making Every market segment requires unique marketing program without which a company may not maximize the potential yields in the segment. Primary segment, for example, provides a framework or a basis for promotion, offers, prices, a combination of various variables and distribution channels. It is the primary segment that gives the company the impetus required for success or any action taking in the secondary segments. Primary segments provide necessary insights for justifying marketing strategy, planning, and development. Majority of the consumers of MARUTI SUZUKI products are the sportsmen. They form the primary segment of the Company. MARUTI SUZUKI reaches this segment through collaboration with teams, sponsorship, and college athletic for product support (Sharmah, 2012). As a result, the company is able to reach many consumers who are more likely to purchase the companys products. The company pays close attention to the sportsmen more than other people who are also likely to purchase the same products. MARUTI SUZUKI is primarily concerned with passenger cars. Within this segment, there are different designs depending on peoples preference. Thus MARUTI SUZUKI has to segment its market in different categories in specific regions. Using STP approach (Segmentation - Targeting Positioning), an organization uses the primary segment as target market and position products based on requirements of the primary segment. The primary segment provides the criteria for developing marketing program and positioning strategy. In the case of MARUTI SUZUKI, sports are the main segment areas. Thus marketing programs are aligned with specific people in every region. Primary segment also provides a place for undertaking probability survey and projecting the same to the entire market (Jones, Rees, Hall, Tang, 2005). In MARUTI SUZUKI, the primary segment is likely to take high level of involvement which translates to high risk purchase and is typical expansive. For example, decisions such as choosing design of goods. The design for passenger cars and other products is highly dependent on primary segment (Kotler, et al 2005). Apart from aligning with business goals and organizational capabilities, the design of products must take into account the preferences of the target segment. In this case, MARUTI SUZUKI focuses on customer preferences and current technology. Another major decision making that requires extensive involvement of the primary segment is quality management. In this case, MARUTI SUZUKI works very hard to make sure that they meet the consumer expectations regarding the quality of product. The decision involving location strategy must incorporate the primary segment. The physical location of an organization must be in proximity with the target market, suppliers, and employees. In the case of MARUTI SUZUKI, the decision on the physical location of production facility is based on the costs and nearness to the target market. For example, because of the cheap labor in Southeast Asia, MARUTI SUZUKI has most of the suppliers ailing from the region. The marketing environment is subject to external forces that influence marketing management and the ability to develop and sustain healthy connections with the target market. MARUTI SUZUKI engages formal analysis in understanding the needs and wants of a specific market segment. The accessibility, measurability, and viability of the segment affect the decision on whether the products and services offered for the segment are relevant to the distribution channels and their cost effectiveness. The primary segment must be sustainable. In that, it should be able to show long lasting effects (Epstein, Buhovac, Yuthas, 2010). References Arasu, K. (2013). Maruti Udyog Limited Company Analysis. Retrieved from https://www.managmentparadise.com Bonoma, T. (1985). Case Research in Marketing: Opportunities, Problems, and a Process. Journal of Marketing Research, 12, 199-208. Dunning , J.H. (1996). The Geographical Sources of the Competitiveness of Firms: Some Results of a New Survey. Transnational Corporations, 5(3), 129 Gulati, R., Nohria, N., Zaheer, A. (2000). Strategic Networks. Strategic Management Journal, 21, 203-215. Jones, S.C., Rees, L., Hall, D. Tang, A. (2005). Using market segmentation theory to select target markets for sun protection campaigns. KINETICS, H. (2015, March). Five competitive forces in sport business environments. Retrieved from https://www.humankinetics.com Kotler, P. et al (2005). Principles of Marketing. UK: Pearson Education. Kotler, P., Armstrong, G. (2013).Principles of marketing(15th ed.). EnglewoodCliffs, N.J.: Prentice Hall. Maruti Suzuki India Limited. Maruti Suzuki Limited. (2008). Annual Report 2007-08, Maruti Suzuki Limited. Maruti (2011), Maruti Suzuki Ltd website. Available at:https://www.marutisuzuki.com/about-us.aspx Maruti Suzuki Limited. (2013). Annual Report 2012-13, Maruti Suzuki Limited Maruti Suzuki Limited. (2013). Marketing Essay. Retrieved from https://www.ukessays.com Sharmah, P. (2012). Maruti Suzuki Limited. From slideshare https://pdf.marketpublishers.com/bac_swot/maruti_suzuki_india_ltd_swot_analysis_bac.pdf Singh, N. Salwan, P. (2015). Contribution of Parent Company in Growth of its Subsidiary in Emerging Markets: Case Study of Maruti Suzuki. Journal of Applied Business and Economics, Vol. 17(1)

Free Scholarship Essay Sample - How To Find One Online

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Research Paper on Online Shopping Essay Example

Research Paper on Online Shopping Essay Internat Shopping Research Paper Online shopping is the process of purchasing of goods and services with the help of the Internet without leaving ones home. With the development of the Internet and information technologies the global business has moved into the web due to a great number of positive factors. First of all it is convenient for consumers who prefer staying at home and look through the goods and services they require instead of spending long hours in supermarkets, stores which are situated miles away. Then, businessmen save much money selling their production in the Internet, because it is far cheaper to create a detailed website than to build a house and open a store there. Even the smallest store requires energy, electricity, heating and rent payment, so it is expensive to keep such business in a good order. Evidently, goods are more expensive at a real store than in the Internet, because the owner does not have to waste money on extra expenditures. Online shopping is also cheaper for businessmen, because they do not have to spend so much money on advertising and salary for their employees. Customers prefer online shopping to the ordinary one not only because of lower prices but due to other factors. First of all, they do not have to stand in a queue several hours. Then, a web store often offers broader choice of production, which a great advantage. Another strong side is the delivery of goods. Online shops always deliver their production directly to your flat for quite a low price and very often the delivery is free. We will write a custom essay sample on Research Paper on Online Shopping specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Paper on Online Shopping specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Paper on Online Shopping specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Today more and more companies offer the option of online shopping, so people can spend more time to more useful things than shopping being able to purchase everything at the moment’s notice. Online shopping has become a part of our life, so everyone should know the principles of its functioning. A well-organized online shopping research proposal is a set of smart ideas on the topic. Every student who wants to prepare a research paper should convince the professor in the importance of the topic at first. It can be done only with the help of a well-composed research proposal, which is based on the scrupulous research and contains interesting brand new thoughts about online shopping, its functioning and possible methods of its improvement. It is difficult to persuade the professor that the chosen topic is worth his attention, so one should look for the secrets of essay writing in the Internet. Free sample research proposals on online shopping prepared by the experienced writers will provide students with smart ideas concerning the problem of analysis and structure of the paper. Very often a successful free example research proposal on online shopping is the best help for the young people who need a good piece of advice of an expert.

Lacrosse Essays - Team Sports, Field Lacrosse, Lacrosse, Free Essays

Lacrosse Essays - Team Sports, Field Lacrosse, Lacrosse, Free Essays Lacrosse Lacrosse is one of many varieties of stickball games being played by American Indians when Europeans began coming to America. Almost totally a male team sport, it is different from the others, like field hockey or roller hockey, by the use of a netted racquet with which to pick the ball off the ground, catch and throw it into or past a goal to score a point. The rules of lacrosse are simply that the ball, with few exceptions, can not be touched with the hands. Early info on lacrosse, from missionaries like French Jesuits in Huron country, is vague and often different from source to source. Their information is mostly about team size, equipment used, and the length of games and length of playing fields but say very little about stick handling, game strategy, or the rules of play. The oldest sticks are from the first quarter of the nineteenth century, and the first detailed reports on Indian lacrosse are even later. George Beers provided good information on Mohawk playing techniques in his Lacrosse (1869), while James Mooney in the American Anthropologist (1890) described in detail the Eastern Cherokee Ball-Play, including its legend, rituals, and the rules and preparation for play. Given the little amount of info and vagueness of early instructions, we will probably never be able to reconstruct the history of the sport (darn J). Connecting it to the rubber-ball games of Meso-America or to an even older game using a single post covered by some animal hide and played together by men and women is likely, but not 100% positive. As can best be determined, the spread of lacrosse shows it to have been played throughout the eastern half of North America, mostly by tribes in the southeast, around the western Great Lakes, and in the St. Lawrence Valley area. Its presence today in Oklahoma and other states west of the Mississippi shows tribal rituals to those areas in the nineteenth century. Although stories exist of some form of lacrosse between northern California and British Columbia tribes, the late date brings the questions of any true link to the early sport. From the equipment, the type of goal used and the stick handling techniques, it is possible to figure three basic forms of lacrosse: the southeastern, Great Lakes, and Iroquoian. Among southeastern tribes (Cherokee, Choctaw, Chickasaw, Creek, Seminole, Yuchi and others (to many to type out)), a double-stick version of the game is still practiced. A two-and-a-half-foot stick is held in each hand, and the soft, small deerskin ball is caught and held in between them. Great Lakes players (Ojibwe, Menominee, Potawatomi, Sauk, Fox, Miami, Winnebago, Santee Dakota (again to many)) used a single three-foot stick. On the end is a round, closed pocket about three to four inches in diameter, not much larger than the ball, which was usually made of wood, charred and cut into shape. The northeastern stick, found in Iroquoian and New England tribes, is the progenitor of all present-day sticks, both in box as well as field lacrosse. The longest of any of them (usually more than three feet!) it was know by its shaft ending in a sort of bend and a large, flat triangular surface of webbing extending as much as two-thirds the length of the stick. Where strings meet the shaft, it forms the pocket of the stick. (Note: This is kinda odd because this stick required less skill then the other but yet the people who played with this stick could often beat the other teams) Lacrosse was given its name by early French settlers and explorers, using the generic term for any game played with a curved stick (crosse) and a ball. Native language, however, describe more the technique (Onondaga DEHUNTSHIGWA'ES, men hit a rounded object *grunt*) or, especially in the southeast, to show the game's aspects of war strategy (little brother of war). There is no evidence of non-Indians taking up the game until the mid-nineteenth century, when English-speaking Montrealers adopted the Mohawk game they were familiar with from Caughnawauga and Akwesasne (tribes), attempted to civilize the sport with a new set of rules and organize into amateur clubs. Once the game quickly grew in popularity in Canada, it began

Weekly progress report Coursework Example | Topics and Well Written Essays - 500 words - 4

Weekly progress report - Coursework Example This. The questionnaires also include questions based on Likert Scale. I modified questionnaires on Sunday and Monday along with reading other relevant information from the book, Research Methods for Business Students. I read chapter-7 based on data analysis on Tuesday and Wednesday for 4 hours each day to gain insights over how to analyse primary and secondary data On Wednesday, I started distributing designed questionnaires to identified participants based on snow ball sampling method. I distributed questionnaires to 25 people on Wednesday personally and 30 more questionnaires were distributed on Thursday. I also identified 45 more respondents in the week and distributed questionnaires to the remaining 45 respondents. Overall, the entire process of distributing questionnaires took 4 hours of time on Wednesday, Thursday and Friday In the upcoming week, I will be analysing data collected through 100 respondents. I have already received 50 answered questionnaires and by the end of Monday, I am expecting to receive the remaining questionnaires. Once, I receive total numbers of questionnaires, I will be analysing them critically using graphs and charts. I am also reading the secondary information that has been presented in the literature review just to identify the relationship between primary and secondary information, if any. The idea is to present data in an ethical and transparent manner to highlight the views and opinions of respondents on effective delivery of m-government in Oman. The whole activity will take 2 days of time that means findings chapter will be completed by Tuesday. In the coming week, I have also planned to complete the discussion chapter including current status of m-government in Oman, current issues and way forward. Based on the analysis of primary and secondary data, I will be writing the conclusion and recommendation part. Overall, planning is to complete discussion and conclusions and

Globalistation and business enterprise Essay Example | Topics and Well Written Essays - 1500 words

Globalistation and business enterprise - Essay Example This in turn reduced aggregate demand of goods and services (especially luxuries or those with elastic demand) including housing units whereas demand of necessities remained same. In short, the prices of property units plummeted that adversely affected financial position of aforementioned actors. In short, they suffered huge losses and decline in wealth and signed bankruptcies and declared themselves as defaulters. This not only shattered consumer confidence across US but also in many advance economies and thus resulted in negative economic growth. The developing countries that are dependent on developed West for trade also faced the pinch of economic meltdown and contraction in advance economies. (Shah, 2009) Air New Zealand is top quality air travel services provider at affordable prices that also offers related services such air ticketing, customer handling and commercial cargo handling in Australia, New Zealand, North America, Asia Pacific and European nations. The company faces competition with major airlines such as Qantas, Virgin Blue etc. Indeed, it is a state-owned company as government enjoys more than 70% stake in Air New Zealand. (Web: Airnewzealand.co.nz) The airline mainly attracts customers from New Zealand and Australia since it offers innovative and differentiable services that in turn creates clear and unique image in the mind of customers. Quite unequivocally, the airline believes in flexibility and adaptability (McChesney, p.14, 2009) to macro environment changes in order to gain a competitive edge over its rivals. Indeed, the top management has adopted and implemented the principles of new workplace including team-building, continuous learning and experimentation, benchmarking etc. to become the most reliable air travel services provider. Air New Zealand has a fleet of 99 aircrafts, majority of which are purchased from Boeing for passenger services. The company received

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Imagine you are Directing Essay Introduction I intend to study the Crucible by Arthur Miller. I will be looking at act 3, through the eyes of a director. The character I will mainly be focusing on is Abigail Williams, a late teen who had committed adultery with the well thought of, John Proctor. The play was written in 1952 and was an allegory of the political state of America under the supervision of Senator Joseph McCarthy. The play was set in 1692 in a god-fearing, puritan village that was isolated in the east of Massachusetts. This play is based upon the Salem witchcraft trials, two centuries before the book was written and therefore the location of the play was thought of to be masking the anti-communist message it was portraying. The basis of the play is of a group of young female teens that had danced in the woods within the hours of darkness. Yet because of the beliefs that these acts were closely related to witchcraft, the readings of the bible would instruct them to hang all those who participated. Yet to avoid their own prosecution the blame was passed to many innocent people, including a West Indian slave, who because of her colour and belief in spells was an easy target and another was the wife of John Proctor. John himself then becomes the main suspicion of practicing witchcraft after the tables are turned once again. He was asked to give names of those he knows of having connections with the devil to save his own life, he refused to answer their questions as did Miller when he was summoned before McCarthys House Un-American Activities Committee. This was very similar to the condition of America around the early 1950s when the country was in a situation of corruption. Many innocent people had come to a gritty end, after scapegoats that were part of McCarthys House Un-American Activities Committee, could prove them guilty on the flimsiest of evidence. Stage Design I have chosen the below layout because I believe it gives the best possible chance for all of the characters to be seen and heard clearly throughout this act. Dramatic Techniques As a director the dramatic techniques of Miller Display complete essay The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.