The Great Gatsby Tom and Blanche

Loyalty refers to a state of being faithful and devoted to an individual or an institution. For one to be considered loyal, there should be a clear demonstration of the need to obey all the set rules. Different people attach their loyalty to various people and faiths among other things. Loyalty requires one to have some sense of duty or responsibility towards that which one is loyal.Advertising We will write a custom essay sample on ‘The Great Gatsby’: Tom and Blanche specifically for you for only $16.05 $11/page Learn More Disloyalty, on the other hand, is the act of being not devoted to somebody or something. It refers to a state where one is unfaithful, not trustworthy, tells lies and other related vices. ‘The Great Gatsby’ book is a narrative of life experience of a young man who leaves his hometown for another one in the east in search of academic prosperity and success in life. The young man comes from a relatively rich fa mily, and he thinks that he has the responsibility to continue the legacy that was started by his great grandfather’s brother. He understands and appreciates the fact that his family expects him to be like his entrepreneurial uncle who died several years ago. He never saw him, but he is determined to live his legacy as expected by the family. He knows that this may be not easy, but holds on to the pieces of advice that the father would give him frequently. To pursue his education goals he moves to the east where he meets his cousin Daisy and her husband Tom, an old friend from college. Streetcar Named Desire is more of a play where we meet several actors like Blanche. This paper seeks to compare and contrast the loyalty and disloyalty of Tom and Blanche as demonstrated in the two books respectively. From the two books, it is clear that both characters are loyal to their families. Tom feels it is his duty to work hard to provide for his family. He also works hard to ensure tha t his wealthy status continues even to the generations to come. When Daisy comments on Tom’s reading habits, Tom says, â€Å"It is up to us who are the dominant race to watch out for these other races will have control over things.† This statement describes Tom as not only being loyal to his family, but also to his race at large. He feels that if not serious, their dominant race might be overthrown by another race. Like Tom, Blanche in the book of Street Car Named Desire, is loyal to her sister who is the only member of her family that we come across. Blanche is so much concerned about the relationship of her sister with Stanley. She is worried about her and tries to help the sister in every way possible to meet her needs.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Seeing the miserable life her sister Stella is living, Blanche persuades her to leave her husband and vent ure into a field that would give them money to meet with the life expenses. Blanche hopes to persuade Stella to leave Stanley.  It is true that both characters are loyal to their jobs. The narrator explains that Tom has worked very hard to achieve a lot of wealth though at a very young age. When the narrator visits Tom’s family, he is surprised by their beautifully and well built mansion. The narrator says, â€Å"Their house was even more elaborate than I expected, a cheerful red and white Georgian Colonial mansion overlooking the bay.† This statement shows that Tom is very much devoted to his work to an extent of acquiring such massive wealth in spite of his young age. His achievements have made him show off to his friends. When talking to the narrator with a lot of pride, Tom takes him round his mansion to display its wealthy nature. Blanche also comes out as being very loyal to her teaching opportunity. She ensures that she does not quit teaching although with ano ther duty at a certain hotel. While criticizing Blanche’s behavior, Stanley says that â€Å"She has lived like a prostitute in a cheap hotel while also teaching in the local school.† This shows that although engaging in other immoral activities, Blanche could not forget her responsibility as a teacher of English. She was very kind to the learners and the entire learning institution. It is also evident that both characters at some point are unfaithful to their partners. When Daisy and the cousin are discussing the birth of Daisy’s daughter, she complains that she did not know her husband’s whereabouts before her daughter is born. In this respect, the narrator also says, â€Å"As for Tom, the fact is that he had some woman in New York.† This demonstrates that Tom is not loyal to Daisy. Though married, Tom seems to engage in some marital affairs with other women. On the other hand, Blanche meets another man by the name Mitch, who is now her boyfriend. However, we find Blanche being disloyal to Mitch when he kisses another man and also engages in an affair with another old man who is perceived to be a millionaire. Stanley also refers to Blanche as promiscuous: â€Å"Blanche flirts with and kisses a young man who calls to collect subscriptions for a newspaper.† She even tells Stanley lies concerning her boyfriend Mitch which confirms the level of Blanche’s disloyalty to Mitch.Advertising We will write a custom essay sample on ‘The Great Gatsby’: Tom and Blanche specifically for you for only $16.05 $11/page Learn More The Great Gatsby book brings out Tom showing some disloyalty to other people just like Blanche in the Streetcar Named Desire. From the narrator’s description of the nature and appearance of Tom, his attitude to other people and the outside world is clearly seen. The author describes Tom’s eyes as being shinny and arrogant and his body as appearing cruel. These descriptions bring out Tom as a man who is very tough, and harsh to other people, which are signs of disloyalty. We see Daisy making fun out of her husband’s appearance. Although it was meant to be a light joke to provoke laughter, Tom takes it so serious that he objects the statement crossly saying â€Å"I hate that word hulking, even in kidding.† Some people are said to hate Tom’s guts, which confirms that the man is disloyal to others in one way or another. Blanche is also unfaithful to Stanley and other people that are out to help her. From the book, it is clear that Blanche does not stay in her own house. She lives with her sister Stella who is accommodated by her friend Stanley. This is evidenced by Stanley’s attempt to send Blanche back to Laure by issuing her a bus ticket when her behavior annoys him. Instead of being loyal to such a person who has accommodated her, Blanche is out to separate Stanley and her sister Stella. She is also harsh to Mitch who is said to offer her protection and company after the death of her husband by having sexual affairs with other men. When Blanche goes out for an date with Mitch, it is not successful. The author comments it this way: â€Å"Blanche and Mitch return from unsuccessful evening out, and Blanche appears to be offended when Mitch tries to kiss her.† This means that these two friends did not agree on some issues, quarreled, or had some other differences that made the date unsuccessful, a statement that can be used to justify the disloyal character of Blanche. She also causes the death of her former husband, which is a sign of high degree of Blanche’s disloyalty to him. As evidenced from the two books, Tom and Blanche are unfaithful to humanity. Their manipulative natures show that they do not even respect others’ families. Tom snatches Mrs. Wilson his wife and goes with her to New York where he engages in sexual affairs with Mrs. Wilson. He makes the woman lie to her husband that she goes to see her sister who stays in New York, â€Å"so Tom Buchanan and his girl and I went up together to New York†. Tom forgets that he is married to Daisy, and manipulates Mrs. Wilson to leave her husband. Blanche has also tried in many occasions to manipulate her sister Stella to leave her husband and engage in an affair with an old man who is a millionaire. This affair would be played to his own selfish gains.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on ‘The Great Gatsby’: Tom and Blanche was written and submitted by user Tomas Carlson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Goverment Article Wallstreet essays

Goverment Article Wallstreet essays Government Article: A Hard-hit Wall Street Still Stumbling to Find Its Feet This article talks about the influence of September 11, 2001, and its anniversary, on the stock market and how its affecting or could affect the economy. These past 12 months have been hard on our country, from the attack on the World Trade Center and continuing with Enron and WorldCom leaving the business community weary and unsure of the future. This passiveness from Wall Street is a cause of great concern for our nation. Today, banks were open at their usual time. However, the stock market delayed its opening by 90 minutes. Many people who worked in the area, the World Trade Center, or knew people who did, returned to work on the anniversary feeling it was the right thing to do. This attitude has helped to encourage people to stay involved in financial trading during this turning point in the economy. Most firms were open, although their attendance level was lower than normal. Few firms decided to stay closed today, such as Cantor Fitzgerald, although their electronic tr ading service closed at 2 in the afternoon. The company lost 658 of its 970 employees at the World Trade Center. This article shows that our government had some amount of foresight into preparing for any disastrous events on the anniversary of the terrorist attacks. On Tuesday a terror alert at level orange, the second highest of five levels, was issued. This security encouraged many people to attend work, which in turn helped our economy by promoting trade. Our economy is greatly dependent on Wall Street and the confidence of its investors. If much of that confidence can be supported by the government, then our current financial situation can be improved. ...

Employment System in Middle East Essay Example | Topics and Well Written Essays - 2250 words

Employment System in Middle East - Essay Example In the third section, a linkage is created between the poverty and employment. In the forth section, linkage of social welfare and employment is created and finally in the last section conclusion is given. Middle Eastern countries comprise of the following countries, i.e. Iran, Iraq, Kuwait, Bahrain, Oman Qatar, Saudi Arabia, UAE, Yemen, Israel, Jordon, Lebanon, Syria, Turkey, Cyprus, Egypt, Gaza Strip and West Bank. Not all of these countries are well established but there is a good demand of employment in these countries, especially Africa and Dubai. The Growth level in this system is emerging with the passage of time but unemployment rate has not declined to a greater degree. There is still a large amount of population unemployed. This paper focuses on the linkage between the poverty and employment & social welfare and employment. The section three and four will emphasize the two concepts in detail. In 2004-2006 when all the rest of the world was going through a recession in the employment industry, some middle-eastern countries passed through the job creation phase. There was employment opportunity in these areas because the private sector showed major development. There were a lot of foreign and domestic investments made by the local and foreign companies that boosted, enhanced and created job opportunities for the unemployment class. These job opportunities catered well as not only were the demand of the young, energetic, talented and capable people met but also these unemployed workers now were provided with the platform where they could put their best efforts to achieve their potential goals. But it sad to state that apart from all the opportunities, the unemployment level in the Middle East was still very high and a major sector of the workforce still remains unemployed. Middle East is also faced with another disappointing workforce practice, i.e. discrimination has been observed in the middle-eastern countries, as women who are a foremost source still experience through a high level of unemployment rate. It has also been stated that middle-eastern women are more talented and educated than as compared to men but regardless of all the efforts made they are still lacking far behind. This discrimination is widely observed in Egypt. The Middle East is experiencing high economic growth rate and it has been stated that from 2004 to 2006, its real GDP per capita had a 4.0 percent annual increase. But despite all these growths, Middle East also suffers from 25 percent youth employment (which is the recorded as the highest among all regions). Among the employed the highest level are new job seekers of age range of 15- 24 years who account for 50 percent of the unemployment in the region. On the other hand young people with secondary and post secondary education are also faced with employment issues such as mismatching skills and long queues for

Compare the will theory and the interest theory of rights. Which is Essay

Compare the will theory and the interest theory of rights. Which is most plausible - Essay Example This paper undertakes a comparative analysis of the will theory and the interest theory of rights and considers which theory is more plausible. It is submitted at the outset that the tension between the legal protection of human rights, political constraints and the extent of individual protection highlights the conflict between legal enforcement of rights in practice and theoretical concepts of ethics based on the will theory (Donnelly, 2003, p.7). To this end, it is submitted that in context of the contemporary framework of international relations, the interest theory of rights would appear to most plausible. From a theoretical perspective, Kant was a leading proponent of the will theory and his theory of wills stems from Kant’s theory of enlightenment with the proposition that â€Å"enlightenment is man’s emergence from incurred immaturity† and that the concept of immaturity stems from self-infliction due to lack of courage (Kant, in Nisbet & Reiss, 1991). Thi s in turn correlates to Kant’s central theory pertaining to the underlying rationale of being human (Somerville, 2006). ... ale for being human suggests that it is the interrelationship between intellectual independence and morality that is central to concepts of democracy (Nisbet & Reiss, 1991). Kant’s theory is similar Aquinas’ proposition of what constitutes being human also emphasises the independent voluntary exercise of will (Ardley, 2007). However, in contrast to Kant, Aquinas’ theory was heavily intertwined with Catholic hierarchy and interpretations of existence (Ardley, 2007 p.3). Additionally, Ardley highlights that the central difference with Kant’s principle of humanity was that: â€Å"Aquinas represents the metaphysician of the philosophia perennis. Kant on the other hand, as we understand him, in his basic contentions gets to the heart of the characteristic non-metaphysical pre-occupation of the modern world which seem alien to the philosophia perennis† (Ardley, 2007 pp.3-4). It is further submitted that a fundamental basis in particular relating to Kantâ €™s enlightenment theory was the supreme moral principle of good will, which catalysed the deontological approach to ethics (Donnelly, 2003 ). For example, beyond the intellectual intelligence paradigm is Kant’s assumption of the supreme moral principle of good will (Deligiorgi, 2005). This suggests that humans are innately moral and is supported by contemporary deontologist Somerville who refers to the â€Å"secular sacred† concept of ethics, which is that there are basic human rights and values that are common to humans irrespective of religious or cultural beliefs (Somerville, 2006, p.xi). Moreover, Somerville goes further and argues that the crux of ethics with regard to human rights protection is whether it is â€Å"inherently wrong?†(Somerville, 2006p. xi). Furthermore, Somerville argues in considering human

Information Technology - questions to answer Essay

Information Technology - questions to answer - Essay Example From the other side, the cost of qualitative education is constantly rising. So people who invested huge money in their education can not afford receiving low salaries. Therefore it becomes impossible to find highly-educated professional human resources at low price. Those who sat that personnel from India or China is highly educated should ask themselves how many college graduates from India or China are working at top positions at U.S. companies. Often talented people from overseas should first work in the U.S. company for few years and overtake some corporate training (or post-graduate education) to become valuable employees. I think that ACME Corporation should use experience of other IT companies which are successful in transferring their facilities to developing countries. For example, managers at U.S.-Dutch professional publishing giant Wolters Kluwer shifted software development and editorial work to India and the Philippines. Therefore they are able to pump out a greater variety of books, journals, and Web-based content more rapidly. Wachovia Corp., the Charlotte-based bank inked a $1.1 billion deal with India's Genpact to outsource finance and accounting jobs and handed over administration of its human-resources programs to Lincolnshire-based Hewitt Associates. It's "what we need to do to become a great customer-relationship company," says Director of Corporate Development Peter J. Sidebottom cited in Engardio (2006). Wachovia aims to reinvest up to 40% of the $600 million to $1 billion it hopes to take out in costs over three years into branches, ATMs, and personnel to boost its core business. Here's what such transformations typically entail: Genpact, Accenture (ACN ), IBM Services, or another big outsourcing specialist dispatches teams to meticulously dissect the workflow of an entire human resources, finance, or info tech department. The team then helps build a new IT platform, redesigns all processes, and administers programs, acting as a virtual subsidiary. The contractor then disperses work among global networks of staff ranging from the U.S. to Asia to Eastern Europe. In recent years, Procter & Gamble (PG ), DuPont (DD ), Cisco Systems (CSCO ), ABN Amro (ABN ), Unilever, Rockwell Collins (COL ), and Marriott (MAR ) were among those that signed such megadeals, worth billions. As Engardio (2006) writes, many executives are discovering offshoring is really about corporate growth, making better use of skilled U.S. staff, and even job creation in the U.S., not just cheap wages abroad. True, the labor savings from global sourcing can still be substantial. But it is peanuts compared to the enormous gains in efficiency, productivity, quality, and revenues that can be achieved by fully leveraging offshore talent. However what the company really has to help it survive in this environment is finance. So ACME Corporation can attract professional talents from India, China and Eastern Europe with the same methods as it attracts American specialists. Good strategy for ACME Corporation is to provide social insurance and credits for mortgage or other purposes to its college-educated English-speaking employees from India or China that will attract talented personnel to the company. As Liu (2006) writes, the US economy emerged after World

A Research Brief And Research Proposal Marketing Essay

A Research Brief And Research Proposal Marketing Essay The Long Mynd Tea Company TLMTC is a leading player in the specialty and green tea market in United Kingdom. UK, with a market share of 63%, is the largest tea consuming market in Western Europe (Tropical Commodity Coalition). Tea consumption in UK was pegged at 31,000 tonnes in the year 2008. Our internal Long Mynd Business Intelligence Unit LMBIU has indicated that global supply deficits in 2010 mostly attributed to severe droughts in Kenya and India in 2009 resulted in global tea prices hitting a historical high in 2009. This resulted in Unilevers PG Tips being priced 28% higher than a year ago, while Tetley was pegged at 7% more expensive (Euromonitor). Business Issues The demand for tea in UK has been healthy but rising prices in the market can lead to fall in demand especially for specialty tea which is priced slightly higher than regular tea. TLMTC recognizes the issue and to counter and differentiate its offering we plan to introduce a unique range of product, herbal and fruit tea-bags under the brand name Revive. Revive offers a unique feature to consumers in the new range of teabags which is the shape of the bags. The company is planning to use an innovative manufacturing process to craft the tea-bags in irregular shapes which involves only minimum wastage. The new bag is designed in a unique flower shape. The product will be distributed through the existing delivery channels of hypermarkets and supermarkets. We will also tie-up with large cafà © chains to distribute the product. We plan to promote the launch by an aggressive campaign involving magazine and posters in the Autumn of 2011. The key message in the ads will be around the unique shape and attempt to tie it to herbal and health connotations. The ads will also carry the message of good taste of the tea. Research Objectives TLMTC wants to know whether the unique shape of the tea-bag and the taste of the tea are appealing to consumers. We want to test the hypothesis that the consumers perceive the package as a differentiating factor. We are also interested in validating the hypothesis that the taste of the new product will be accepted by consumers. The exploration of these aspects will help us make any possible changes to the product and communication. We also assume that consumers will associate the floral shape to herbs and healthiness. The study should provide us with a clear understanding of how the consumers perceive the packaging as a differentiator. It should also give us clear guidelines on what are the positive and negative perceptions about the new pack. We expect to get recommendations in form of a programme of research to guide us through the launch of Revive. Deliverables We expect to receive a complete report of the research in 4 hard copies and an electronic version of the report to be submitted at the LMBIU office at our corporate headquarters. We also require the research agency to submit a PowerPoint presentation and present it to the marketing team at our offices 1 week after the final report is submitted. Limitations Timing: TLMTC wants to have the final report ready by no later than 3rd week of July 2011. The marketing team would first review and approve the report. Thereafter, the agency would need to present the key research findings to the marketing team latest by the last week of July2011. Budget: The budget that we are willing to allocate to the project is no more than  £60,000. This includes any sum spent on travel and other activities to finish the project. Location: Revive will be launched nationally in UK and hence we want the research to be carried throughout the country in all major cities. Proposal Submission Information TLMTC expects a research proposal from the research agency in 2 weeks from the date of receiving research brief. The proposal should be submitted electronically to us, in attention to our marketing manager. Research Proposal for Revive By Insights Consulting Limited Background Long Mynd Tea Company TLMTC, a leading specialty tea company in United Kingdom, is looking to innovate and introduce a unique range of herbal and fruit tea bags under the brand name Revive. To help them with the exercise, TLMTC has approached the Insights Consulting team to submit a Research Proposal for the study. We understand that you want to primarily assess consumer perception of the flower shaped tea bags, which is essentially the prime differentiating factor of the new range, as well as evaluate whether the taste of the new range appeal to consumers. Tea is a very versatile and competitive category in United Kingdom and hence a deep understanding of the category in general and consumer attitude towards the product in particular needs to be presented in the study (Wilson, 2008). The following outlines our approach to the study in terms of research objectives, scope of the analysis, timelines and budget for the same. Objectives To understand the consumer preference and attitude towards the new brand of tea-bags being launched by TLMTC on two parameters namely; consumer appeal for the innovative shape of bags and taste of the product. By means of the study we will provide you with a complete programme of research (data acquisition and analytics) to guide them through the launch of the product. The report will also provide guidelines on any changes that we deem necessary to make the product more appealing to the target consumer group. The report will also provide leads on consumer perception that will help your marketing team to develop the correct strategy/message to be communicated to consumers though advertisement campaigns. Methodology Research Design Insights Consulting proposes to conduct the study to gauge the appeal for the taste and packaging among the target consumers. As the product is meant for the health conscious group, research would be carried out among those aged between 18-55 years representing Young adults (18-29 years), Older adults (30-40 years) and Middle-aged (41-55 years) consumers. We understand from secondary sources that for the TLMTCs product segment, which is herbal teas, to become main segment there is a need for continued innovation around flavour in order to improve the taste of the product. As of now, regular tea is consumed by around 22 million of the UK population and more than half (56%) have experimented with herbal tea but its taste did not appeal to them (Mintel, 2011). To have a better understanding of the complex consumer preferences, we suggest an optimum combination of both qualitative and quantitative tests to meet the objectives of the study. Following are the recommended methods: Focus Group Discussions We propose to conduct in total 9 Focus group discussions in the 3 major cities of United Kingdom which will provide us with a good representation of the target market London, Manchester and Glasgow, 3 in each city such that it covers all age bands. The Focus group discussion would be led by a moderator while a panel of experts would be present to measure the emotional/ subconscious reactions of the participants. The participants would be first shown the new tea bags and the moderator would direct questions around the first reaction of the participants, would they like to buy and use it, do they perceive the product to be healthy to understand if the health platform will work for the product, would they be ready to pay a premium for the unique offering, would they include the offering in their daily diet, what would be the likelihood of repeat purchase and most important of all; their suggestions on the product and its unique packaging. Tea is seen as a healthy drink with high antioxidant content which claims to have slimming effects (University of Maryland, 2010). We understand from other studies that women prefer herbal tea as compared to their male counterparts (DailyMail, 2011). The FGDs will try to understand this angle as well and try to find if there is a special need of this consumer segment which can be addressed by the product in its current form or with any variants. Taste Test The participants would then be requested to taste the product and the next round of discussions would be directed to that aspect. It would again assess the first reaction, how they would like to consume it, would they be ready to pay a premium for this experience, etc. It is also very important to assess that the health connotation does not intervene with the taste experience of consumers. The taste test will also provide us insights into how different consumers perceive Revive as compared to the other brands available in the market. The moderator can also test the possibility of certain flavours and variety (Hot/ Iced) which the participants might seek. Projective Techniques We also propose to use Projective Techniques in the focus groups. We will introduce photos and use techniques such as word association and third person technique. Participants will be asked to look at photos and associate different types of people with the new concept/packaging and taste. This technique would be especially useful since it is a premium product and hence would help in measuring whether it succeeds in appealing to the higher sensibilities of the consumers. This will help us understand the motivations of consumers in consuming the category. It may also help in forming a platform for promotion message building directed at the target market. We appreciate the general feeling that Projective techniques in themselves may not provide any robust insights and are not considered as method of choice to study consumer motivation, nor do these techniques provide all the tools for such studies. Though they do help a researcher uncover feelings, beliefs, attitudes and motivation which many consumers find difficult to articulate and explain (Donoghue, 2000). In an experience based category like herbal tea, these techniques will be worthwhile to use. Questionnaire Based Survey Administered surveys are important to cover a larger sample base and also gain information on aspects which cannot be covered through qualitative measures. It would aim at profiling tea drinkers and non drinkers demographically (Revive being a health based premium offering income, age and gender profiling gains major importance), assess their eating habits (and mainly tea drinking habits in case of tea drinkers and probability of drinking tea in case of non drinkers) and shopping habits, price they would be willing to pay for the product and the optimum pack size for first trials (which would help you in the launch promotions). It would be also important to analyze whether consumers shift from other beverages to herbal tea given its benefits and increasing health consciousness (The Observer). The survey questionnaire would be designed based on the above aspects and the inputs we receive in the FGDs. It would include a screener to ensure data collection from a representative sample. Alternate Techniques An alternative to Focus Group discussions is Online Focus Group discussion. We can also replace the normal taste test with blind taste test. We can also take help of depth interviews to get in-depth understanding of consumers on a one-to-one basis. Online focus Group discussions are hard to monitor and they are quite impersonal to gauge customer reaction, which in a way hinders the qualitative assessment associated with focus group discussions. They are also not a good way to reach non-computer literate consumer base and need additional infrastructure (Wright, 2005). We will also miss out on experiential elements which are essential to a product category like tea. Blind taste tests can be a good medium but here we want to establish the taste perceptions of just our brand and get qualitative feedback on taste comparison. Blind taste test also requires additional product samples to be used which will have additional time and cost implications. Hence we recommend doing normal taste test. Depth interviews are a good option but are costly and time consuming exercise. Given the budget constraint and quick turnaround time of the project we recommend conducting focus group discussion which will allow us to combine the discussion with taste test and use our projective techniques as well. Internet and in-venue surveys would help in accumulating additional information through a larger sample thus optimizing results and providing an all round analysis. This combination will provide us with a robust solution on the research front and also help us overcome the various limitations like time and budget restrictions. Sampling: Focus Group Discussions Target population: Health conscious people (18-55 years) and tea drinkers Sampling frame: Our database for each city Sampling method: The sampling would be a combination of Stratified sampling: since the respondents of Focus Group have to meet the criteria of being tea drinkers Quota sampling: to cover the entire target age group and both the genders Sample size: 90 Quotas: Since females are the primary shoppers in UK (Lake) as well as prominent consumers of herbal tea, their quota is kept higher than males. The quotas would be as follows: Gender Age Group Quota Female Young Adults, 12-29 years 24% Older Adults, 30- 40 years 20% Middle Aged, 41- 55 years 23% Male Young Adults, 12-29 years 10% Older Adults, 30- 40 years 13% Middle Aged, 41- 55 years 10% The sample will be sourced equally from North, South and Midlands (33% each) to ensure uniformity and non-biased result due to skewed sample. The group discussions will be carried out in the following scheme- Group 1: South young adults 18 29, (3 males, 7 females) Group 2: South older adults 30 40, (4 males, 6 females) Group 3: South middle aged 41 55, (3 males, 7 females) Group 4: North young adults 18 29, (3 males, 7 females) Group 5: North older adults 30 40, (4 males, 6 females) Group 6: North middle-aged 41 55, (3 males, 7 females) Group 7: Midlands young adults 18 29, (3 males, 7 females) Group 8: Midlands older adults 30 40, (4 males, 6 females) Group 9: Midlands middle aged 41 55, (3 males, 7 females) Survey Target population: Health conscious people (18-55 years) Sampling frame: Our database for each city (for in-venue surveys) and Internet Panel for Online surveys. Sampling method: Quota sampling, to cover the entire target age group and both the genders Sample size: A sample of 1200 would be distributed equally between In-venue Surveys (600) and Online surveys (600) Quotas: The survey questionnaire would be administered among both tea drinkers (75%) and non drinkers (25%). It would span 1200 respondents (400 from each city 100 males, 300 females). This will ensure a proper coverage of the target consumer groups and thus provide us with robust results. Data Collection and Analysis: Our team will record, transcribe and analyze each of the group discussions and use their results for the final recommendations. The results will be categorized and presented to reflect the views of each demographic group separately and on a combined level to give a holistic view of consumer perception and preference. The taste tests and projective techniques will also be analyzed and combined with the results of the overall FGDs to come up with a complete solution as required by you. Imbibing the learning from the opinions and ideas that come out in the study, the final report will be a complete guide that will help TLMTC launch Revive successfully in the market. It will provide adequate consumer insights and marketing cues to help your team in strategizing a successful launch. The questionnaires would be administered both in person and through internet (50% 50%).Personal interviews would be conducted at strategic venues; essentially data would be collected from outside retail outlets (hypermarkets/ supermarkets distributions channels for Revive) and cafà ©s as they would help in reaching out to our main target market, i.e. shoppers and tea/brewed beverage consumers respectively. Internet interviews would save time and cost, at the same time in-venue surveys would optimize sample representation. Deliverables: We will submit 4 (four) hard copies and an electronic copy of the report as requested by TLMTC at end of the study. The report will provide in-depth analysis and report the facts and insights that we gather from the exercise. It will also discuss the recommendations we will make and explain the rationale of the same. We will also clearly spell out the limitations (if any) of the study. As requested we will also do a PowerPoint presentation of the key results at your head offices one week after the final report is approved. We understand that the audience at the presentation will be members from the marketing team who would be more interested in the key takeaways and action points. As such, we will only present the top-line findings and recommendations at the presentation. Timing: We assume that the proposal will be accepted by second week of May 2011 and we will be able to start work from third week of May around 16 May, 2011. The project will take approximately 8 weeks to finish after the proposal is accepted. We plan to finish-off the final presentation by 11 July, 2011 so that your marketing team gets ample time to execute the recommendations for an Autumn launch. Tasks Start date Duration (in number of working days) End date Set up focus groups 16.05.2011 5 20.05.2011 Focus Group Discussions 23.05.2011 5 27.06.2011 FGD Data Analysis 30.05.2011 7 07.06.2011 Compiling Report 08.06.2011 5 14.06.2011 Set up Questionnaire 15.06.2011 3 17.06.2011 Field work 20.06.2011 5 24.06.2011 Survey data Analysis and Report 27.06.2011 7 05.07.2011 Submission of Final Report 06.07.2011 1 06.07.2011 Review of the report and feedback 07.07.2011 2 08.07.2011 PowerPoint Presentation 11.07.2011 1 11.07.2011 Budget The total cost of the project is estimated at  £58,500 as follows: Task Cost/unit No.s Total Cost Focus Group Discussions ( 2 hours each)  £3,000 9  £27,000 In-venue Interviews  £24 600  £14,400 Internet Interviews  £13.5 600  £8,100 Project management/ Data processing  £9,000 Total  £58,500 We have tried to adjust the cost of the project under the budget limit indicated by TLMTC in the research brief.

What aspects of your life would you most like to keep and why

There are many aspects of my life which have become important to me and the way I live day to day. Many of the things which I include myself I can easily live without and are merely acts of procrastination which I would be better of abandoning, yet there are some things which improve me as a person and are vital to my well being. The first and most important of aspect of my life which every person needs to have, for a secure and happy way of life is family; and our ability to rely upon our family to always love and care for us. It is my parents who raised me and cared for me when no one else would they are the reason I am living the way of life I am today. Family is important because they give us the significance that we need to feel. They act as our own group of loyal supporters which we all crave to have. In a world that never stops moving for anyone, those closest to will, they will share in my sorrows and be joyous in my success. Our parents, siblings and relations are all that we have and they are who mould us into great people and the provide us the motivation to do great things and make the positive influence on society that keep the human race moving forward. Another aspect of our aspect of my life which I would want to keep is my religion. Islam was too first given to by my family, yet now it has become a complete way of life for me. It gives us humans the sense of purpose which we strive for and it instructs us on how we should act and behave to not only others around us but ourselves. Religion also has the ability to unite billions of people around the world to one common belief, and this common ground which we share with each other is invaluable because too much now days people focus on our differences yet fail to acknowledge the similarities; the belief in God. Religion is a central part of my life and makes up part of my identity, without which I am nothing. The internet is an aspect of my life which over the years has become a pivotal part of my life. It is a treasure trove of information that can provide you up to date news as well is an encyclopaedia of knowledge about history and connects people worldwide. The internet has revolutionised my way of life, and the fact that it has been phased into my life does mean that with time one could become used to living without it again. I use the internet in all aspects of my life and it comes to use from being used for school work and keeping connected with friends and family living too far away to contact any other way. The final part of my life which I would like to hold onto until I am old and grey is my participation in sports; sport is beneficial to my mind and body in so many ways; from the obvious facts of reducing body fat and increasing stamina to its ability to help me fight away depression and anxiety. Sports gives us a sense of belonging and helps us fit in with other people who we may not normally meet or talk to. If I am able to continue my involvement in sports then in the future it would lower the chances of me suffering from illnesses and diseases and also continue to give me that competitive edge over others who I may meet in the world of work. Participation in sport gives me that sense of achievement and confidence which is not always found in other aspects of life and therefore I will continue my affiliation with it for as long as possible. We as a human race must strive to maintain the ability to celebrate and learn from the past, for if men and women are freed from tradition and the experiences of history and the family environment, we will be but clueless beings; making the same mistakes of those who have already come before us and be moulded by eccentrics and maniacs, which would only be detrimental to the development of the humanity.